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The time, the target, the price, and the tracking required for good marketing
– December
10 short, practical, and easy marketing ideas that any administrator can
do – December
Where to find new business clients and how to keep them once they’re
found – October
The disaster plan needs to take advantage of the marketing potential that
comes with a crisis – September
Five ruinous elements a lawyer can encounter during a press interview
and how to sidestep them – September
Make the receptionist the front-line marketer and the image of the firm
– August
Every attorney needs a personal marketing plan that covers four elements
– July
To get good press, make it easy for the media to call – May
To win the business from new prospects, keep the interaction positive
– January
Get a competitive edge with client-friendly billing – January

A merger can generate a lot of revenue – maybe; be wary of these
10 danger spots – June

Raise the fees regularly and slowly and never apologize for doing so –
December
Chicago firm lets its clients adjust the amounts on their bills –
October
Offer clients payment plans only as a last resort, and limit the payment
time to six months – October
To keep the money coming in, track the A/R rate, the billing realization,
the income and outgo, the operating expenses and each associate’s
profitability – September
19 easy ways to improve the collections – April
Fast billing plus a discount for immediate payment improves the revenues
and levels out the cash flow for an Oregon firm – March
Manage and adjust the budget at every milestone or fail at year’s
end – March
Texas firm holds monthly meetings where the attorneys have to explain
every overdue account – February
Economics 101: the factors that absolutely determine a firm’s financial
health – February
Michigan administrator increases the revenues by e-mailing the bills out
every two weeks – January

Any firm can be a wide-open target for client ID hackers, and the information
is priceless – October
Little known facts about online job applications and disabled clients
– January

Instead of goals, set a weakness and strength plan for each staffer –
November
The staff review process calls for just a few numbers but a lot of judgment
– September
What to say to the staffer whose performace is below par and how to say
it – February

Pick a law partner much the same way as anybody picks a marriage partner
– November
Why partners start looking for headhunters – November
How to oust a partner and survive the split – October
Partner compensation has to meet the firm’s goals – April
Set up a yearly goal plan for the partners that covers revenues, client
expansion, staffing needs, finance, and succession planning – February



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These are the articles that ran
in LOA during the last 12 months.

How a New Jersey administrator turned a time clock and layoffs into actual
staff benefits – November
Ask a departing staffer ‘why are you leaving?’ and expect
some surprisingly valuable answers – September
Three nightmare staffers: the excuser, the downplayer, and the attention
getter – September
Chicago administrator sets up a number of inexpensive perqs that offset
the tightening economy – September
Lots of ways to make managing easier: good hiring tactics, managing different
staff personalities, motivation methods, morale builders, performance
improvers, perqs that go a long way; and how to win respect – August
How to say ‘your performance is bad’ or ‘you don’t
get a raise’ or ‘you’re being laid off’ –
July
More people issues: changing a staffer’s job duties, requiring a
doctor’s excuse for an absence, stopping gossip about the firm,
and denying a vacation request – June
Missouri office’s unusual benefits put it at #5 of the 20 best firms
to work for in the U.S. – May
To deal with a problem staffer, don’t be confrontational but don’t
leave any room for argument either – May
How to find out what staff think of their administrator – May
How to find out how satisfied staff are with their jobs – May
The solutions to managing the blamer, the cryer, and the poor listener
– March
Why the office needs a job description for every position and how to get
them all written – March

Which job candidate is the best choice? Rely heavily on intuition –
August
For a safe firing, explain exactly what is happening; some people don’t
realize they’ve been fired – April
When firing a staffer (or an attorney), a major concern is safety, both
legal and physical – February

Renting out extra space? Set up protective walls. A renter can put the
firm at risk – December
A lateral hire can bring in tremendous malpractice issues; cover these
points before making the offer – August
Risk management now has to cover elements that were unknown 30 years ago
– June
A new malpractice risk to address is staff (and attorney!) use of social
media – March

At-will employment status can die unexpectedly and in the sneakiest ways
– November
When the economy goes down, claims crop up: don’t give a reference
for an agreement not to sue: don’t ask a staffer to resign; be wary
of disciplining long-termers; stay away from zero-tolerance policies –
November
Age discrimination gets top billing as people live longer and work longer
– September
The FMLA applies more often than firms realize – August
Wage and hour issues can slip in quietly and create absolute $$ havoc
– July
Investigating an EEOC complaint is serious business; don’t overlook
any of these items – June
A new and little recognized area of discrimination area is family responsibility
– May
Yes, an oral complaint from a staffer can now support an FLSA retaliation
claim – May
Both the government and employees are searching hard for employment law
violations – March
How to keep the business when a corporation gets a new general counsel
– November
A 25-office firm ensures consistent quality service in much the same way
as hotel chains do – August
The main elements that ensure a firm keeps its corporate clients –
June
The top factors that build – or destroy – relationships with
corporate clients – March
The etiquette of dealing with a disabled client – January
How to handle a call from an angry client – January

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Law Office Administrator also carries a regular
column titled ‘On Better Communication.’
These are the topics covered during the past year.
A good 2012 resolution: get the pronouns right – December
How to write and use eight abbreviations: A.D., e.g.,
i.e., et al., etc., N.B., sic,
and R.I.P. – November
A little quiz for both administrator and staff: Find the errors in these
10 sentences – October
The basic rules for using periods, commas, semicolons, and quotion marks
– September
Majority is or are? like or such as?
in or into? shall or will? than
I or me? toward or towards? if
or whether? – August
The Oxford comma and why it’s necessary – July
Affect/effect, continuous/continual, compliment/
complement, persuade/convince, immigrate/ emigrate,
capital/capitol, imply/infer, founder/flounder,
stationary/stationery, sensuous/sensual – June
How to write out dates and time (where to put the commas and the hyphens)
– May
Some of the finer items everybody misses: less v. fewer,
who v. that, different from v. than,
hanged v. hung; and the -self words –
April
Lie or lay? Here’s the ultimate test! –
March
When to use and when not to use a comma – February
When in doubt about the grammer, just put the sentence in different words
– January

Health care reform starts to come alive with the new Accountable Care
Organizations; they will affect the firm’s benefits program –
April

Good orientation requires good mentoring – July
Multi-city firm addresses a woman’s lifestyle to allow the female
attorneys to succeed in practice – July
Don’t lose a good lateral to poor orientation and forgotten office
introductions – March
Here’s how to ensure those very expensive new associates don’t
bolt – February

A self evlaution test on management style – December
A good manager is assertive but not aggressive – December
Approach the bully attorney carefully lest somebody end up getting fired
– November
Here’s how to weather office politics – October
A good administrator is a good delegator, which means a good teacher –
September
The art of being ablet to tell when a staffer is lying – July
In the professional world, looks count; they even affect the outcome of
court cases – July
How to get authority when the partners want to maintain control of everything
– June
Want to keep the job? Stay neutral. Never join forces with any partner
– April
How to impress the partners with a presentation – April
To increase personal productivity, learn ‘wastebasketry’ and
get rid of the clutter – February
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